Lives gained prominence last year and, this year, are a trend. Havan has prepared a special program for the live broadcasts that will be held in 2021. The first live will take place this Wednesday, 27, will be held in partnership with Philco and will have the participation of the comedian Tirulipa and the chef Érick Jacquin.
Last year, about 4.2 million people were reached by Havan’s lives. The success led the retailer to prepare a live broadcast schedule for the entire semester. This Wednesday’s live will aim to entertain the public with the gameshow “Desafio Premiado”. Two pairs of influencers from the region will participate in the dispute and the home audience will also be able to win prizes. The lives will be broadcast on Havan’s official channels, on Facebook and YouTube, at 7pm.
Starting in February, the lives will take place every two weeks and will have different directions, exploring themes such as: decoration of environments, Mother’s Day, Valentine’s Day, collections referring to the seasons and much more. “We had a very positive feedback from the public last year. People watched, commented and were happy to be closer to Havan. We saw in this experience the opportunity to keep this direct channel with the public and we are sure that we will have great results”, says Havan’s owner, Luciano Hang.