With the dream of entrepreneurship, Luciano Hang founds Havan, a fabric store with only 45m², a counter and an employee in Brusque (SC).
With the accelerated growth in the number of visitors and the diversification of products, the store becomes small and a new headquarters is opened on the Antônio Heil highway, in the city’s downtown.
Inspired on the White House, headquarters of the United States government, Havan gains a new facade. The change also comes with the construction of the new 7,000 m² building, which opened on July 25th.
With 2,500 m², the first branch of Havan appears, installed in Curitiba, Paraná.
Based on the idea of a 7-year-old child, the first Statue of Liberty is implanted at the headquarters, in Brusque. The statue represents the customer’s freedom of purchase and has become a symbol of the retail chain.
The acquisition of a new area of 14 thousand m² close to the headquarters increases the store’s space to 21 thousand m². In addition to fabrics, Havan also starts selling electronics, toys, tools, household items and imported products.
Thanks to the success of the first branch, Havan opens another store in the capital of Paraná.
Havan’s third branch opens in Curitiba.
In October, Havan opens the Florianópolis branch, the first in Santa Catarina.
On this year, the website www.havan.com.br marks Havan’s arrival in the digital environment and allows customers to get to know the company, its products and campaigns on the internet.
In October, Havan opens two new branches in Santa Catarina. In Joinville, the store has 15 thousand m² and in Criciúma there is 7 thousand m² of area attached to Criciúma Shopping.
With the opening of the branch Shopping Center Neumarkt in Blumenau, the first branch in a shopping mall, Havan started adopting a new store pattern, combining architecture, decoration and presentation of the product mix in a contemporary and integrated way.
In October, two new branches are opened in Balneário Camboriú and Curitiba.
In September, Havan opens a branch in Jaraguá do Sul, at Shopping Breithaupt, the only one in the Itapocu Valley. In October of the same year, the chain reaches the west of Santa Catarina, when Havan opens its first branch in Chapecó, with 5,000 m2.
Four new stores are opened in Santa Catarina and Paraná. In Blumenau, Havan revitalizes the old Castelinho da Moellmann, one of the most important postcards of Santa Catarina. Until today, this is the only store that doesn’t have a White House facade.
In December 2009, a 3,000 m² store is opened at Farol Shopping, consolidating the chain in the region.
This is the opening year of Parada Havan, in Barra Velha / SC, a space with 40 thousand m² and which also houses the Havan Distribution Center (CDH).
In the year that celebrates its 25th anniversary, Havan also opened 15 new stores between the states of Paraná and Santa Catarina.
Havan achieves its goal and finishes the year with the mark of 50 megastores.
Havan reaches the states of São Paulo, Mato Grosso, Mato Grosso do Sul and Goiás, totaling 62 megastores.
Another 24 megastores are opened in the states of Minas Gerais, Bahia, Rondônia and Pará. There are now 86 stores all over Brazil.
The expansion project continues and the goal is to reach 100 megastores throughout Brazil. Havan is now a reference in excellent service and quality products.
The marketing campaign “Who owns Havan?” enshrined Luciano Hang, CEO of the retail chain, as personality of the year, through the ADVB Top Marketing award.
Havan hits the 100 megastores mark with the opening of Havan in Rio Branco, Acre. The opening of the branch had a record audience, 150 thousand people were present.
On this year we opened our first store in the state of Rio Grande do Sul, in Passo Fundo. Over the year, more than 10,000 direct and indirect jobs were created.
Havan is recognized with the Great Place to Work seal, as one of the best companies to work for in Brazil. In the retail category it was among the top 10 in the national ranking and it reached the podium in the state of Santa Catarina, taking the 3rd position.
In a historic year, Havan reached the mark of 150 megastores spread across 17 Brazilian states with the opening of the Belém branch, in Pará. This was the opening with the highest number of resumés received, totaling 82 thousand.