Havan, the largest department store in Brazil, was the winner in the Retail-Electronics category of the Whow! De Inovação, an initiative of Grupo Padrão and Centro de Inteligência Padrão (CIP). The award takes place today, the 9th, at 7 pm, in a virtual environment, and can be followed by the website www.whow.com.br. One hundred companies are part of the ranking of the most innovative in Brazil and there are 38 categories.
The award aims to recognize companies and institutions that produce consistent innovation. The company from Santa Catarina was the winner in the Retail-Electronics sector due to the work developed at Havan Labs, the department responsible for all the company’s technological solutions. In addition, Havan Labs maintains the integration between the 151 Havan megastores, present in 17 Brazilian states.
The Whow! De Inovação has its own methodology that involves qualitative evaluations of innovative cases. Starting from relevant market rankings such as Valor Econômico’s “Valor 1000” and Exame’s “Melhores & Maiores”, which list the thousand most outstanding companies in Brazil.
Recently, the new Havan Labs space was opened, with an area of 1,500 m², with twice the space. The expansion is in line with the moment of the retailer, which seeks to expand its participation in the digital universe, with the same excellence that it already offers offline.
According to the Information Technology (TI) manager, Valter Soares, the transfer to a larger area reflects the substantial growth of Havan Labs. “Currently, about 200 engineering professionals, data scientists, software developers, agile agents and business analysts work at Havan Labs. Very soon, probably later this year, we should have 400 employees just in this sector.”
Among the projects to be developed at the new Havan Labs, Soares mentions the creation of the Super APP Havan, new Marketplace tools, expansion of RFID (Radio Frequency Identification) technology, whose Havan is already a reference in Latin America, and, further, improvement of the Ship From Store process, which is an innovation of the retail sector that aims to provide a differentiated shopping experience to customers. And also, improvements in logistics processes, through Omnichannel strategies.
Havan’s owner, Luciano Hang, emphasizes how fundamental it is to invest in technology, which is one of the main competitive advantages of the chain. “Today, technology is everywhere, in all processes and services. Our search at Havan is to deliver the best to the customer and, consequently, we are always improving and innovating. It is great to be able to invest, create new opportunities and employ more people”, he concludes.