The department store chain Havan registered an increase of almost 15% in sales for Christmas 2020, compared to the same period of the last year. The positive balance is accumulated in the period between the 18th and 24th of December, the high point of sales for that time. In addition to sales at physical stores, Havan also saw substantial growth in online sales, with growth of 1,000%. The results are higher than the estimates of the National Confederation of Trade in Goods, Services and Tourism (CNC), which had forecast an increase of 3.4% in general sales to that date.
For Havan’s owner, Luciano Hang, the results demonstrate the strength of the date for the commerce calendar, even with all the adversities of this year, people did not stop giving gifts. In addition, he attributes the growth in the digital environment to the significant investments made in the segment, with the creation of new services and reformulation of the existing ones. Among them, “Pick-up In Store”, “Shipping From Store” and “Zap Havan”, in which the customer can talk to “Liberdade”, Havan’s artificial intelligence, with a choice of 10 different services. “We are a chain of stores that offers more than 300,000 items to customers and they have access to all of that in the face-to-face and online stores. The easier the service is, the more positive the shopping experience will be”, he says.
In 2020, Havan reached the brand of 153 megastores present in 17 Brazilian states, becoming a shopping and leisure destination for Brazilians. In addition to the variety of products, in all stores, customers have an air-conditioned environment, ample parking, a food court, and in some branches there are also amusement parks and even cinemas. “People go for a walk in Havan and end up shopping. The search for offering something complete for the whole family is our differential”, concludes Luciano Hang.